Asger Juel Larsen

Asger Juel Larsen is an award-winning designer who has made a name for himself both in Denmark and internationally with his distinctive expression and innovative approach to fashion. A graduate of the London College of Fashion, he worked for Burberry and John Richmond during his studies before launching his own brand in 2011. With an aesthetic that combines raw masculine elements with refined details, he has garnered a lot of attention and dressed stars like Justin Bieber, Rihanna, Bella Hadid and MØ. In 2014 he won the European final of the International Woolmark Prize, one of the world’s most prestigious awards for emerging designers. His work explores the interfaces between fashion, music and art, and through Copenhagen Fashion Week he has helped put Danish fashion on the international map.