Course Description
The Fashion Trend Forecasting course will introduce you to the different aspects of trend forecasting and give you an understanding of how trend forecasting works in practice and how it is used in the fashion industry.
On the course, we will start with an introduction to what defines trends and tendencies, and how it has changed over the past 20 years. We will look at different trend forecasting companies and the ways in which they work to achieve their clients’ goals and needs.
Then we will dive into the different aspects of trend forecasting. We want to look at catwalks and fair analyses, as well as the most relevant retail and consumer trends that exist. This will be followed by a trip in and around Copenhagen, where we will show how a trend researcher collects trends in the city’s most inspiring locations. We will also review and argue the importance of finding inspiration from unique sources in order to better anticipate the latest trends.
The course participants will then be taught in how to create a trend moodboard. This will include both colors, prints, silhouettes, textiles and detail inspiration. The final project will be to design your own visual trend moodboard. Here there will be time for individual sparring and feedback.
Yield
By the end of the course, you will have an understanding of the following areas:
- Trend forecasting and its importance in the fashion industry
- Development of the most important trend forecasting companies, how they operate and work with their business
- Colours, prints, silhouettes and details and their influence on trends
- How contemporary life and cultural influences affect fashion trends
- Research trends using moodboards
Target Group
This course is for people who want to develop their creative skills. This includes:
- Creative people
- Marketing people
- Fashion journalists
- New graduates
- Entrepreneurs/Start-Ups
There will be thorough and individual guidance for all students.
Course Certificate
Once you have successfully completed our course at SAFD, you will receive a course certificate confirming your completion of the course and its modules. This certificate will strengthen your CV and expand your career opportunities, and it will symbolize your dedication, skills and knowledge of the course’s professional content.
Teacher
Luisa Elvira Traina
Luisa Elvira Traina has worked as a consultant with some of the biggest brands in the world within lifestyle, trends and fashion. Today, Luisa has her own trend consulting agency, where she holds trend workshops, focusing on the clients' needs.
Modules
There is an introduction to the course and how trend forecasting is used in the fashion industry. There will be an introduction to global trend forecasting companies, as well as how the companies work with trend forecasting in their daily work.
In this module, there is a sharp focus on catwalk and fair analyzes and how these can be prepared. In addition, retail and consumer trends will be reviewed, where the course participants will gain an insight into how trends arise among consumers. The module ends with an inspirational tour in Copenhagen, where the work of trends researchers is reviewed.
Moodboard is introduced where it is reviewed how to develop a trend moodboard from scratch. Here it will be reviewed which forms of inspiration can be used, as well as how to process the inspiration into concrete results. In addition, colors, prints, silhouettes and details are looked at more closely in the research section.
There is an introduction to the task of the course where the students have to design their own visual trend moodboard. Here there will be individual sparring, and the course participants will work with all the knowledge they have learned so far.
Completion and presentation of the students’ assignment. We will review all assignments, and there will subsequently be feedback and guidance on how the course participants can use their newly learned knowledge and experience in their further progress in the fashion industry.
Practical
Upon registration, you will receive a confirmation email with all practical information, including what to bring to the start of the course. The course takes place at the school’s address Badstuestræde 1, 1209 Copenhagen K.
If you have any questions about the course, you can contact us via the contact information below between 9.00 and at 14.00 every weekday.
Registration and Payment
You can register for the course by clicking the “Enrollment” button on this page. Fill in the required fields and a confirmation will be sent via email.
Payment is made at registration and can be made with VISA, Mastercard, American Express, Diners, Maestro, Apple Pay and Google Pay. All amounts are in Danish Kroner (DKK) and includes VAT.
If you are unable to pay with one of the above payment solutions, you may find an alternative payment option by contacting the school’s administration on tel. +45 33 13 09 26 between 9.00-14.00 every weekday.
Unless otherwise stated in the course text, withdrawal and refund of course fees can be made up to 14 days before the start of the course. After that, registration is binding and the fee is non-refundable. In the unlikely event that a team cannot be established, the full course fee will be returned.
