Course Description
The Fashion Trend Forecasting course will introduce you to the different aspects of trend forecasting and give you an understanding of how trend forecasting works in practice and how it is used in the fashion industry.
On the course, we will start with an introduction to what defines trends and tendencies, and how it has changed over the past 20 years. We will look at different trend forecasting companies and the ways in which they work to achieve their clients’ goals and needs.
Then we will dive into the different aspects of trend forecasting. We want to look at catwalks and fair analyses, as well as the most relevant retail and consumer trends that exist. This will be followed by a trip in and around Copenhagen, where we will show how a trend researcher collects trends in the city’s most inspiring locations. We will also review and argue the importance of finding inspiration from unique sources in order to better anticipate the latest trends.
The course participants will then be taught in how to create a trend moodboard. This will include both colors, prints, silhouettes, textiles and detail inspiration. The final project will be to design your own visual trend moodboard. Here there will be time for individual sparring and feedback.
Yield
By the end of the course, you will have an understanding of the following areas:
- Trend forecasting and its importance in the fashion industry
- Development of the most important trend forecasting companies, how they operate and work with their business
- Colours, prints, silhouettes and details and their influence on trends
- How contemporary life and cultural influences affect fashion trends
- Research trends using moodboards
Target Group
This course is for people who want to develop their creative skills. This includes:
- Creative people
- Marketing people
- Fashion journalists
- New graduates
- Entrepreneurs/Start-Ups
There will be thorough and individual guidance for all students.
Course Certificate
Once you have successfully completed our course at SAFD, you will receive a course certificate confirming your completion of the course and its modules. This certificate will strengthen your CV and expand your career opportunities, and it will symbolize your dedication, skills and knowledge of the course’s professional content.
Testimonials
"I am very grateful for this inspiring and demanding course by speaker and professional trend forecaster @luisaelviratraina. Thank you for challenging me to think more avant-garde, training my eye and teaching me the ambitious intellectual process of 'connecting the dots', all the way from identifying global societal macro trends down to concrete design products, with true dedication and great industry expertise."
- Christin Simone, Former participant
"Thank you for this wonderful experience, it was so fun but also challenging and it made me think a lot, definitely learned new perspectives and I will now practice this way of seeing the world with an ever curious eye! Thank you so much for sharing your knowledge!"
- Cecilie Mazzucchelli, Former participant
Teacher
Luisa Elvira Traina
Luisa Elvira Traina has worked as a consultant with some of the biggest brands in the world within lifestyle, trends and fashion. Today, Luisa has her own trend consulting agency, where she holds trend workshops, focusing on the clients' needs.
Modules
There is an introduction to the course and how trend forecasting is used in the fashion industry. There will be an introduction to global trend forecasting companies, as well as how the companies work with trend forecasting in their daily work.
In this module, there is a sharp focus on catwalk and fair analyzes and how these can be prepared. In addition, retail and consumer trends will be reviewed, where the course participants will gain an insight into how trends arise among consumers. The module ends with an inspirational tour in Copenhagen, where the work of trends researchers is reviewed.
There is an introduction to the task of the course where the students have to design their own visual trend moodboard. Here there will be individual sparring, and the course participants will work with all the knowledge they have learned so far.
Moodboard is introduced where it is reviewed how to develop a trend moodboard from scratch. Here it will be reviewed which forms of inspiration can be used, as well as how to process the inspiration into concrete results. In addition, colors, prints, silhouettes and details are looked at more closely in the research section.
Completion and presentation of the students’ assignment. We will review all assignments, and there will subsequently be feedback and guidance on how the course participants can use their newly learned knowledge and experience in their further progress in the fashion industry.
Questions and Answers
Here you’ll find answers to the most common questions we receive from our students – both Danish and international.
We recommend that you read this section carefully before signing up. If you still have questions, you are always welcome to contact us – we are happy to help!
Classes are held in both Danish and English. We have participants from both Denmark and abroad, and it’s fine if you only understand English. The teachers make sure everyone gets the information they need.
To sign up, click the “Enrollment” button and fill out the form. Once you have signed up, you will receive a confirmation email.
Payment is made at registration and can be made with VISA, Mastercard, American Express, Diners, Maestro, Apple Pay and Google Pay. All prices are in Danish Kroner (DKK). If you cannot use one of these payment methods, please contact us for an alternative solution.
You will receive a material list after registration. Some courses require specific materials (e.g. fabric, sketchbooks or drawing tools) that you need to bring or buy yourself. Any additional costs over and above the course fee will be clearly stated.
Sewing machines will be available for all participants.
Our courses are designed to cater to different experience levels – from beginners to more advanced participants. Each course has its own target group, and we recommend that you read each course description carefully to find the course that best suits your needs and ambitions.
In all courses, we emphasize thorough individual guidance so you can develop at your own pace – whatever your starting point. If you have previous experience in the field, the teachers will help you deepen and refine your techniques.
We do not provide accommodation for our students, but we recommend using platforms such as Airbnb, Booking.com or similar short-term rental services. In addition, we have gathered advice and useful links for housing in Copenhagen here.
Most of our students are between 18 and 35 years old, but we welcome all participants over the age of 16 – regardless of age, background or experience.
Our courses attract a wide range of people, both from Denmark and abroad. From young people considering a future in fashion and design, to students, entrepreneurs, career changers and passionate hobbyists or designers.
We are committed to creating an inclusive and respectful learning environment where diversity is a strength – both academically and socially. Many of our participants say that it’s the mix of age, nationality and experience that makes the courses extra inspiring and educational.
So whether you’re 17 or 57, if you want to learn, be creative and develop your skills, you’re more than welcome.
Application deadlines vary from course to course, but places are limited and fill up quickly. We recommend that you register as early as possible. You can find the exact dates on the individual course pages.
Unless otherwise stated in the course description, you can withdraw and get your course fee back up to 14 days before the course starts. After that, the registration is binding and the amount is non-refundable.
In the unlikely event that a team is not created, we will of course refund the full amount.
