Fashion Business - Scandinavian Academy of Fashion Design

Fashion Business


Contains innovative problem solutions, the company’s value chain and basis of existence. There is a focus on business understanding, which includes collaboration, relationship building and communication.

Syllabus

The student will work experimentally and commercially in a current and future sustainable context, as well as gain development-based knowledge in relation to trends and future thinking. There will be a focus on working with a student-driven, action-oriented and transformative approach in the process, where research and analysis are the focal point for creating new knowledge and targeting this in a business context.

Learning Objectives

Knowledge

The student

  • Must have an understanding of the industry's opportunities within circular economy and ethics.
  • Must be able to understand practice, applied theory and method, and be able to reflect on the profession's practice and application of theory and method.
  • Must be able to understand tools and knowledge within selected areas in order to strengthen his professional work as a designer through PR, marketing, dissemination and conceptual concepts that are analyzed and linked to case-based studies in teaching.

Skills

The student

  • Must be able to acquire the skills to articulate a professional and design point of view.
  • Must acquire tools to work purposefully towards professional goals in a commercial context.
  • Must be able to acquire skills to gain an understanding of the history of fashion, market research and the business aspects of fashion and apparel design, by exploring identities, brand consumption trends and the value of craftsmanship in a modern environment.

Competences

The student

  • Must be able to acquire new knowledge, skills and competences in relation to the industry in a structured context.
  • Must be able to select and apply design methods for idea development, design and product development for specific problems.
  • Must be able to communicate design solutions professionally to partners and users.

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