Luisa Elvira Traina

Luisa Elvira Traina is a creative consultant and trend forecaster with over 20 years of international experience in the intersection of research, strategy and design. She graduated from London College of Fashion with a Masters in Fashion Communication and has worked for leading agencies such as WGSN, Stylesight and Stylus in London, Milan and Copenhagen. Throughout her career she has developed trend reports, workshops and analysis for brands such as Dolce & Gabbana, Versace, H&M and Gap. Today, she runs her own consultancy, LUISA ELVIRA, where she advises clients like Zalando, Birger Christensen and Mark Kenly Domino Tan on everything from macro trends and consumer behavior to colors, materials and collection strategy. Combining deep industry insight with creative vision, she is a sought-after sounding board for both established brands and emerging talent.