Brand og Industry
Consists of exploring the design philosophy and structure of design companies, with a view to creating a visual collection. The goal of the project is for the students to gain insight and experience within a company’s practice. The company’s vision and mission are explored in depth and the students get the opportunity to experience the workings of a company up close and the students thereby gain a physical insight into the company.
Syllabus
The project is based on an existing Danish company from the Danish fashion industry. Based on the chosen company, the students must develop a collection consisting of six sets (eight-fourteen items of clothing), where the starting point is the company’s design philosophy and its structure. Before the students visit the company, they conduct research about the company, its design values, target group and design DNA. The students must then design a digital portfolio containing a description of the company, target group, price range, inspiration, theme, fabric and color samples, fashion drawings, collection overview and working drawings.
Learning Objectives
Knowledge
The student
- Must have knowledge of the workings of the profession and company processes.
- Must have knowledge of the dimensions of starting your own brand, or how you as a designer interact within the fashion industry.
- Must have knowledge of market and competition conditions.
Skills
The student
- Must be able to communicate practical and professional issues and solution models to the company's internal and external stakeholders.
- Must be able to gain insight and experience within a company's practice as well as the company's vision and mission.
- Must be able to acquire skills to analyze a company's actions internally and gain physical insight into the company.
Competences
The student
- Must be able to identify own learning needs and develop own knowledge, skills and competences in relation to the profession.
- Must be able to handle complex and development-oriented situations, including involving the needs of the surrounding society, as well as putting it into perspective for the company.
- Must be able to participate independently in professional and interdisciplinary collaboration.