Course Description
The Fashion E-Commerce course aims to equip participants with the necessary skills and knowledge to create a professional webshop or portfolio that not only reflects their unique brand identity, but also allows them to present and sell their products online.
The course is structured around live online sessions, giving you the flexibility to participate from anywhere. Participants can create their own version, ask questions and create their own custom webshop or portfolio. The final phase of the modules includes individual 1-to-1 reviews, either online or in a physical setting at SAFD, to ensure that all participants’ questions and challenges are addressed in a personalized and professional manner.
Software
As a starting point, the course is offered in one version, working in Shopify. If working with Wordpress/Woocommerce, BigCommerce, Squarespace or similar however, this is also an option.
Along the way, we will also work with other software, web coding, etc. and, all in all, participants are not required to have knowledge of the different software.
Platforms we can use:
No knowledge required
No knowledge required
No knowledge required
No knowledge required
Software we can use:
No knowledge required
No knowledge required
No knowledge required
Coding we can use:
Requirements
- Participants must have basic computer skills
- Participants must have access to a computer with an internet connection.
- Participants should have a clear idea of their brand and products.
Yield
By the end of the course, you will have gained the following outcomes:
- A webshop that is aesthetically pleasing, functional and reflects your brand DNA.
- Web design with a great user experience that can help increase conversion rates.
- Custom graphics and images specifically tailored to your brand's needs and message.
- Responsive design that adapts to different screen sizes and works optimally on all devices.
- Automate processes such as orders, inventory management, payment and customer service.
- Integrations with third-party applications and tools, such as payment gateways, inventory management systems, marketing tools and social media platforms.
Support Schemes
There are various ways to get financial support for courses, programs and counseling. Your options depend on your current situation and whether you are unemployed, employed or already self-employed with your own CVR number.
Applicable if you have a CVR + minimum 2 full-time employees.
Applicable if you have a Danish CVR number, 0-249 employees and at least one closed financial statement
Applicable if you have a Danish CVR number, have growth ambitions of at least 500.000 DKK in revenue within max. 2 years and have an interest in unlocking or strengthening a green potential.
If you are employed and covered by a collective agreement, you can get support for competence development.
If you are unemployed, you may be eligible for courses through your unemployment insurance fund (A-Kasse) or jobcenter. It is your caseworker or jobcenter consultant who decides if you can be approved for a course with us. You should therefore contact your local job center or unemployment insurance fund to find out more about your eligibility for one of our courses.
Course Certificate
Once you have successfully completed our course at SAFD, you will receive a course certificate confirming your completion of the course and its modules. This certificate will strengthen your CV and expand your career opportunities, and it will symbolize your dedication, skills and knowledge of the course’s professional content.
Mentor
Mats Beckman
Mats has worked with web development, fashion, graphic design and online marketing for more than a decade. Mats has developed websites and webshops for some of the biggest brands in Denmark and founded the web agency The Format.
Information
To get started, go through our application process:
1. Fill in the form:
Give us your basic information, describe your brand and your goals for the program.
2. Submit a project description:
Tell us briefly about your project, your products and any requests for the webshop.
3. Meeting with mentor:
After receiving your application, you will be invited to an initial meeting (online or in person). Your needs, timeframe, and price will be matched to the size of the project.
Do you have a question? Contact to us to get your question answered by clicking here.
Contents
This module focuses on teaching participants how to design and develop their webshop. This includes visual branding and design elements, as well as implementing the necessary features and integrations to create a professional look and feel and a great user experience.
You will be introduced to basic web design principles and we will identify and understand your brand’s DNA and target audience. In addition, we create visually appealing web designs that harmonize with your brand. Design elements are implemented using HTML, CSS and, where applicable, HTML. JavaScript.
This module covers the start-up and planning of the participant’s webshop. The mentor and participant work together to create a strategic plan that takes into account the participant’s wants and needs.
This module covers domain name selection and hosting solutions. Participants will learn how to register and configure their own domain and choose the right hosting provider.
This module focuses on adding customized elements and features to the webshop to make it unique and tailored to the participant’s needs.
This module covers the integration of third-party applications and tools to improve the functionality of the webshop, e.g. product integrations, analytics tools, etc.
This module teaches participants basic SEO techniques and strategies to improve the visibility and ranking of their online store in search engines.
This module focuses on creating quality content for your online store, including product descriptions, images and more to attract and engage customers.
We work with the creation of texts, images and videos to present products and brands. All texts, images and videos are reviewed and set up to suit your needs and your customers.
This module covers the selection and setup of payment gateways to enable secure online transactions on the webshop.
Once customers start buying, you need a way to process payments. Most payment gateways take a percentage of each sale, so it’s important to take this into account when pricing your products. We review the different payment gateways and integrate the one that suits your business best.
This module allows participants to receive individual guidance from the mentor, where any questions and challenges are addressed and resolved.
Process
1. Startup, Planning and Structuring
This is the initial phase where a plan is created in collaboration with the mentor to identify the participant's goals, wants and needs.
2. Design and Development
In this phase, we work on the design and development of the webshop with a focus on visual appeal and functionality, as well as the implementation of design elements, features, integrations, etc.
3. Optimization and Launch
Test the website for bugs and usability and once it is fully functional, launch it to the public.
Who is the course for?
This course is tailored for a broad audience who want to learn how to create and manage their own webshop. We have room for all levels and you follow along at your own pace.
Designer, Creative or Artist
This course is for those who are interested in fashion or want to work in the fashion industry. You will receive thorough guidance and effective knowledge. This can apply to design students, freelance designers, fashion designers and anyone who wants to start their own fashion brand.
Entrepreneurs and Startups
Individuals who want to launch their own fashion brand online and need to develop a webshop to showcase and sell their products. It can also be startups that want to improve their existing webshop.
Small and medium-sized businesses
Established fashion companies looking to expand their online presence and upgrade their existing webshop. It can also be fashion companies that want to streamline their webshop or want to develop specific functions for their webshop.
"Learning how to build an online shop from scratch with an incredible amount of different details has been amazing and I now feel much more confident in presenting my products online. I look forward to taking my business to the next level with the knowledge I have gained from this course."
– Anne Katrine, Copenhagen
Yes, you can split the payment into installments so you don’t have to pay the full amount at sign-up. Pricing for a program varies according to your needs, but we will always aim for a flexible financial solution that makes the most sense for the participant.
A mentoring program at SAFD is a structured and targeted process where our mentor works closely with you to help you develop a fully developed webshop or website of your choice.
Throughout the process, there will be meetings, reviews and workshops that are customized and planned according to your needs and wishes.
Everyone is welcome! Whether you’re a beginner, have worked with webshops before or already have experience in the fashion industry.
Our mentors will help you develop your project step by step, whatever your level, and we offer tailored guidance along the way.
Yes, throughout the entire process there is the opportunity for personal 1-1 sparring, meetings, workshops, etc. where you can get help, ask questions, develop concepts or if you want sparring in relation to the specific project.
No, you follow along at the pace and time that feels best for you. At the first meeting, we develop a plan that is tailored to your needs and wishes. Therefore, there is no requirement for you to be ready at certain times, as our desire is always to create a setup that feels calm and flexible for you.
Instead of learning software from scratch, the course focuses on advice and guidance to realize your concrete projects. You will be supported to solve specific challenges relevant to your own design or business.
The duration of the course depends on your project and goals. We work flexibly and adapt the course to your needs, so you can work at your own pace.
The course is initially offered in one version, working in Shopify. However, if working with Wordpress/Woocommerce is preferred, this is also an option.
Along the way, we will also work with other software, web coding, etc. and, all in all, participants are not required to have knowledge of the different software.
There may be small additional costs for hosting, Shopify and domain if this is not something you already subscribe to.