Marketing and Communication
Consists of communication, argumentation and presentation of design solutions to internal and external partners and users. Includes exploration of identities, brand consumption evolution and the value of craftsmanship in modern settings.
Syllabus
In teaching, a number of courses and guest lectures are carried out. The technical aspect of branding is communicated in a specific way. PR, marketing, dissemination and conceptual concepts are analyzed and linked to case-based studies in teaching. Through these examples, students will be able to gain an understanding of the history of fashion, market research and the business aspects of fashion and clothing design.
The students must explore identities, brand consumption development and the value of craftsmanship in modern surroundings. The students will use their practical skills and portfolios and participate actively in the teaching, to develop their creativity for practice. They must also explore the dimensions of starting their own brand, or how one interacts as a designer within the Scandinavian fashion industry.
Learning Objectives
Knowledge
The student
- Must have knowledge within trends, development and design of concepts in relation to the practice of the profession and field.
- Must have knowledge of theory and methodology in the development and design of communication products in relation to business and professional practice.
Skills
The student
- Must be able to assess practice-oriented issues and create and select communication solutions.
- Must be able to communicate solution proposals, including the use of industry-related terms and terminology.
- Must be able to develop solution proposals for partners and users.
- Must be able to articulate their professional and design standpoint and have the tools to work towards professional goals.
Competences
The student
- Must be able to participate in professional collaboration with a professional approach.
- Must be able to acquire new knowledge, skills and competencies related to communication in a structured context.
- Must be able to acquire methods and skills to analyze collections in a commercial context.
- Must be able to impart knowledge to people with professional experience and skill in the fashion industry.